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Simply put, the utterly mission is to make fashion sustainable and to make sustainability fashionable.

We know we engage in "fast fashion" when it comes to clothing our children because they outgrow their wardrobes so quickly.  Here at utterly, we want to create a world where your fashion choices mean you look good, feel good, and do good.

Fashion On Purpose.  Our fun, comfortable, and playful designs are made for kids to enjoy.  Our long lasting quality is made for parents to appreciate.

Fashion With a Purpose.  We source all of the fabric we use from brand new surplus, diverting it from the waste stream, and reducing the need for new production. 

All of our garments are crafted in the U.S.A.

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